Schema Markup Generator (JSON-LD)

Generate JSON-LD schema markup free online for rich results in Google Search. Choose from Article, FAQ, Product, Review, and Local Business schema types.

Schema Type

How to Use This Tool

Choose a schema typePick the structured data type matching your content

Fill in the fieldsAdd the specific details for your page

Copy and validatePaste into your head section, then test with Google's Rich Results Test

Helping Search Engines Understand What Your Page Actually Is

A search engine reading plain HTML sees text and links, but has to infer meaning — is this paragraph a price, a review rating, or just incidental text? Schema markup removes the guesswork by explicitly labeling content in a structured format: this number is a price, this text is an FAQ answer, this rating is out of 5 stars. That clarity is what makes rich results in search possible.

This generator builds valid JSON-LD for five of the most commonly used schema types, with a field-based form so you don't need to memorize the exact property names schema.org expects for each type.

Eligibility Is Not the Same as Guaranteed Display

Adding correct FAQ schema makes your page technically eligible for an expandable FAQ rich result, but Google still applies its own judgment about whether to show it, based on factors like overall page quality and whether showing the rich result genuinely helps searchers. Treat schema markup as removing a barrier, not as buying a guaranteed outcome.

Why FAQ Schema Is a Good Starting Point

Most sites already have some natural Q&A content — an FAQ section, a support page, even questions embedded in a blog post. Structuring that existing content with FAQ schema is usually the lowest-effort way to test whether structured data produces visible benefits for your specific site before investing time in more complex schema types.

Frequently Asked Questions

No. Schema markup makes you eligible for rich results, but Google still decides whether to actually display them based on content quality, page authority, and its own evaluation. Many sites with valid markup never receive rich results.

Meta tags describe page-level metadata like title and description. Schema markup describes structured facts about the content itself — that this is a recipe with these ingredients, or a product with this price — in a format search engines can parse programmatically.

FAQ schema is often the easiest entry point since most sites have some Q&A content, and it can produce visible rich results (expandable question dropdowns) relatively reliably compared to some other schema types.

Yes, a page can include several schema blocks — for example BreadcrumbList alongside Article schema. Each block is independent JSON-LD and search engines parse them separately.

Use Google's Rich Results Test tool after adding the markup to your page. It validates the JSON-LD syntax and shows you a preview of what rich result, if any, your content might be eligible for.